Transforming an underperforming SEM
and paid social practice
The development of a content-driven ad strategy that provided valuable and actionable insights and tools for B2B enterprises and middle-market companies has been vital to our growth. SEM and social ads clicks increased by 277% in 18 months. This ad strategy amplified our full-scale nurture campaigns by including highly targeted advertising that has resulted in 80 high-value enterprise ICPs visiting our website over the course of a year.
Year
2023 - 2025
Company
Think Company
Getting in front of organizations that need
our services
In 2023 and 2024, we focused on evolving our ad strategy to better support our extensive content marketing efforts. By implementing industry targeting and leveraging tools like ZoomInfo’s MOS, we collaborated closely with our CEM and business development teams to identify and build targeted audiences, craft compelling ad copy that resonates with our ICPs, and align our efforts with their outreach. Despite a lean team, we’ve built a highly efficient system—ensuring industry-specific ad sets consistently reach key decision-makers.
Reaching industry leaders
As we honed in on three targeted industries—pharmaceuticals, financial services, and telecommunications, we’ve secured website visits via our ads from 80 of our core enterprise ICP accounts in the last year, with pharma leaders leading the way in ad interactions. Our HCP portal lead magnet continues to help us grow our nurture campaign.
