Creating strategic omnichannel campaigns for regulated industries
Our strong content marketing foundation enabled us to scale from mini-campaigns to a full-fledged omnichannel strategy. As we refined our focus on key industries—pharmaceuticals, financial services, and telecommunications—we developed a strategic mix of short- and long-form, challenge-and-solution-driven content. This approach not only strengthened our marketing presence across channels but also fueled high-impact nurture campaigns that engaged and converted our target audiences.
Year
2023 - 2025
Company
Think Company
Meeting your customers where they are
The customer journey is anything but linear, and in a world of digital overload, reaching our ICPs at the right time and place was critical. By balancing mini- and full-scale campaigns, we remained agile, adapting our approach based on industry needs.
With a strong foundation in content marketing, paid media strategy, email automation, and sales enablement, we built targeted omnichannel campaigns across regulated industries—making data-driven decisions every step of the way. We optimized lead magnet content, strategically gating and ungating as needed, expanded into key industry publications with bylines, and partnered with product organizations our clients rely on to co-author content and host events, deepening engagement and driving meaningful connections.