Evolving a content marketing practice
A practice that started as a thought leader in the user experience community and became a go-to resource for companies in regulated industries. In 2021, we began to dedicate more resources and created solid processes. By 2022, we’d seen $8M+ in revenue through our content marketing practice. Now in 2025 we can attribute $19.5M+ in company revenue.
Year
2020 - 2025
Company
Think Company
From thought leaders in UX to industry experts for clients in heavily regulated industries
The evolution of Think Company’s content marketing practice has been instrumental to the company’s growth and revenue goals. Since joining the content marketing practice, my role has evolved from contributor and editor to strategic manager and producer. We’ve crafted compelling content for the UX design and technology community and heavily regulated industries like financial services, healthcare, pharmaceuticals, and telecom.